Marketing is a process used to create and promote products or services. It is used to identify the needs of consumers and satisfy them through the creation and distribution of products or services.
Marketing can also increase sales, profits, and market share. It can also be used to create awareness for a product or service and to build customer loyalty. Many different marketing methods include advertising, public relations, and direct marketing. Each method has its benefits and drawbacks. However, marketing is an integral part of any business, and it should be used effectively to achieve the desired results.
One way you can market is through email marketing. Generally, many marketers consider this to be the surface-level type of marketing. But there is a lot of depth in email marketing, and you should explore it if you want to generate more leads.
The History of Email Marketing
Email marketing is one of the oldest forms of digital marketing. It technically started when people started sending each other email messages with commercial content. However, the first true mass email marketing campaign was sent in 1978 by a company called Digital Equipment Corporation.
This was considered the birth of spam, and the one who started it (Gary Thuerk) was called the ‘Father of Spam.’ This easily puts email marketing in a bad light, and it should, because unsolicited email marketing is now automatically marked as spam on various email platforms like Gmail and Yahoo. So how can this form of digital marketing be good for you? There are multiple ways you can utilize email marketing to your advantage.
Get Consumer Permission
Getting consumer permission for newsletters and email marketing is much like how researchers require informed consent from participants before they perform the experiment. There needs to be a reward, or you’ve already rewarded them in some cases. This reward can come in the form of coupons, or if you want something free, you can always create good content that they’d enjoy.
If they like your content, they’ll be more likely to give you their information. You can then utilize their information to email them.
Intriguing Newsletters
Part of email marketing is newsletters. Newsletters should be intriguing and not just a list of salespeople have. When you send out your newsletter, it should be filled with exciting bits of news that will get people to click on the links.
You can also tease them with some images or videos to get them to click. But make sure that the video or image is relevant to the article, or it’ll just frustrate people.
Utilize Content
Email marketing and content marketing go hand-in-hand. If you want people to click your link, you need to give them content that’ll interest them.
You can also include images and videos to make the content more appealing. But make sure that you’re not just including these things for including them. The content still needs to be good.
If you want to create good content, you’ll need to know the interests of your consumers. For example, if they’re part of an insurance company, you should hit them with some good insurance marketing tips. If they’re part of the automotive industry, maybe talk about the benefits of electric vehicles and how your products can relate to them. This kind of content can reel them in. So do your research, and create valuable content for your clients.
Discounts and Coupons
If you want to build your brand or keep your leads, then giving them discounts and coupons is a good way to do it.
People love getting discounts, especially if they’re for a product or service that they’re interested in. You can also offer contests and giveaways as a way to incentive people to sign up for your email list.
Including all of these different methods will help you create an effective email marketing campaign. It’ll also help you stay out of the spam folder.
Social Media
There are about three billion people using social media right now, and by not adding your social media link to your email marketing ad, then you’re missing out.
People love to share things on social media, so if you have a good newsletter, they’ll more likely than not post it on their page. This will help you get your name out there and also help you generate more leads.
Email marketing is one of the oldest forms of digital marketing, and it’s still very effective when it comes to getting your message across. It’s also a great way to promote your business and increase sales. It can be used to generate leads, build customer loyalty, and create awareness for a product or service.
By utilizing the different methods that are mentioned in this article, you’ll be able to create a successful email marketing campaign that will help you achieve your business goal and keep away from your clients’ spam folders.
