graphic design

Graphic Design Trends That Matter

Traditionally, there is a distinction between graphic arts and fine arts based on the intended audience. As for the visual arts (or commercial arts as it was previously called), this is mostly in service of business, i.e., for talking about firms or organizations to get promotional or monetary advantage from it. Art is essentially an individual expression of the artist’s creativity and is not intended to sell or promote a third-party product.

As a result, the graphic arts are seen as a trade, a servant to business. In contrast, the fine arts are regarded as holy, totally distinct, and pure manifestations of creativity, regardless of whether the results of that creativity are offered for sale or not. If you want to make copies of some of the collections you love, you can hire fine art reproduction services today.

Visual Identity

The business logo is the first thing that most people think of when thinking of a firm’s visual identity. A logo is one component of your company’s visual identity, but it is far from the only one. This message promotes brand recognition, trust, and loyalty.

Your visual identity is critical to the success of your company. No matter how good your item or content is, your brand image will always impact your capacity to engage and inspire others. The brand imagery in your promotional efforts influences how people perceive your business, just as the colors on your website impact how people see your brand. Regrettably, the laws governing brand images are not set in stone.

Because the globe has seen so many large-scale changes in the last year, businesses have been unable to take many creative risks this year. In an ultra-chaotic environment, things instill a feeling of peace, understanding, and optimism. What visual communication trends will reign supreme in 2021? Take a look at some of our top graphic innovative designs below.

Designs are Becoming Socially Conscious

Design and culture are inextricably linked. Culture is created via a method. Values are shaped by culture. Values determine the future.  Visualizing a better future may help you strive for it. Social upheaval and anti-racism movements have grabbed public attention, and every company and company must take note and assess where they stand. The socially aware design has gained momentum in the last year, and it is expected to have an even more significant effect in 2021.

Genuine representations, environmentalism, and valuing variety and imperfection are important themes within the subject of socially aware design. Nike’s immediately recognizable commercial starring Colin Kaepernick illustrates the company’s drive for authenticity and innovation that incorporates different voices and views. Following massive protests in the aftermath of the murders of George Floyd and Breonna Taylor in 2020, Nike spoke out once again, releasing “For Once, Don’t Do It” — a reversal of the brand’s immediately recognized slogan.

In 2021, businesses will continue to push the envelope when producing genuine, meaningful, and profoundly compelling content above more superficial aesthetics.

color wheel

Trends in Color

Socially aware design is both fascinating and powerful, but it is also intellectually taxing. People’s color preferences have changed to colors known to decrease anxiety and create a feeling of comfort as they have discovered themselves spending plenty of time at home dealing with enormous and unexpected stresses.

Naturally, natural and organic colors may offer welcome relief for individuals who spend their days staring at walls and devices. Move beyond conventional browns and greys for the greatest effects. Understated oranges and teals provide more vitality and optimism than their more dreary neutral counterparts.

Curious Typography

Another discordant trend in graphic design is the deliberate misplacement of typography in ways that contradict assumptions and design standards. Images that cut off or hide parts of the text, or rough components that interrupt elegant designs, are just a few of the apparent “errors” that grab the eye. With exaggerated sizes and a disregard for traditional hierarchies, this approach experiments with scale and alignment – two fundamental aspects of graphic design. The result is striking and unforgettable.

Before you run out and use all of the 2021 graphic design trends to create fun and chaotic – yet nevertheless peaceful, comforting, and progressive —– artwork, there’s one word of caution to keep in mind. Use trends wisely and with caution, or you risk becoming a rapidly outmoded caricature.

This is particularly true in logo design, where you’ll want to avoid seeming obsolete –– or, worse, changing your leading branding regularly. Choose something contemporary yet timeless, and base your design choices on your organization’s ideals.

Strike an excellent mix to profit and learn from 2021 trends while avoiding the need to redesign in 2022.

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