If you have been wondering whether you should bother getting a professional to design a website for your insurance agency, wonder no more. A website is something you must have if you plan to grow your business. The perks of having a business website cannot be underestimated
1. It’s the online address that builds credibility
If you intend to run your business online in some capacity, you need to have a website. Business websites act as a base from which companies launch all kinds of activities. It’s where people will come to learn more about you.
A business site gives you the chance to make an excellent first impression on your potential customers. It also provides you with the ability to show what you have for sale. If you don’t have a site, you instantly lose credibility among your potential customers. How can they trust that you exist if you are nowhere to be found?
2. A website can help boost sales and revenues
Because your website enables you to showcase your expertise through your corporate blog, it helps build your reputation. And when people feel they can trust that expertise, they are more likely to buy your insurance products and services.
Your blog works hand in hand with your product page. Do you know that consumers are influenced by blogs to buy a product or service after reading about it from a blog? When people decide that they want to buy what you have to sell, they will look through your product page. And if you have provided them with enough information and assured them of your credibility, they will eventually end up buying from you. So a website can help boost sales and revenues tremendously. And the best thing about it is that it’s not time-bound. People can read your content and decide to buy even when you are asleep.
3. Websites boost customer engagement and improve customer service
One of the most important aspects of any business website is contact information. You should provide your location in terms of a physical address. A Google map that shows directions will be even more helpful. You should also include your email address, social media accounts, and your telephone numbers. Don’t forget to display your opening hours.
If you have a physical office from which you run your insurance agency, you will not always be available. But so long as you have a website showing your availability, your potential customers can still contact you via social media or email. And when you come back online, you can answer their questions or read their feedback.
Studies show that 57% of marketing professionals say that the key to improving customer experience is by collecting feedback. But that can be hard to do if people can’t contact you quickly. By allowing potential customers to contact you even when you are not available to answer their questions immediately, you ensure that you improve customer engagement and service. That, in turn, goes a long way in enhancing customer loyalty because people still feel that you care about them and their needs.
It might not be cheap to create a website, especially from scratch. But over time, your business website will prove to be a profitable investment. If you would like to grow your insurance agency, it would be prudent for you to have a site for your business. It’s the first step to conquering new heights in the digital space.
